MySpace: Worth it, or not?

UPDATE: What a difference five months makes in gauging the economic marketing worth of MySpace to advertisers? If the "nuggets of wisdom" gleaned by Forbes from research presented by MySpace at an advertising pitch day held in Beverly Hills to target its marketers ad budgets is any indication:When a MySpace user talks, her friends listen. And when a MySpace user talks about your brand, your advertising dollars go far.How far, exactly? Last November (see below) I reported on challenges underscored at AdTech NYC by Sarah Fay, President, Isobar, in measuring the effectiveness of online social networking spends to justify their worth to marketers: “We struggle with valuation of the metrics,” Fay said, discussing an Adidas campaign at MySpace, in particular.Struggle ...